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Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.

Spam is one of the major problems that most hotel website owners face on regular basis. It is a bad practice used by spammers to persuade the page rank of a site.

GBTA recently partnered with AccorHotels to conduct a study investigating the role of loyalty in managed travel programs in Europe with the goal of understanding how loyalty programs currently fit within company travel policy and what opportunities may exist in the future.

People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 



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Obtain an Updated SSL Certificate to Boost Your Website's Traffic

09/12/2018
The competition between hotels and the OTAs has never been higher. Travelers prefer to book their stays through online as it is a convenient way of booking. That's why, it becomes very crucial for every hotel owner to own a website. By owning a site, you can encourage tourists to book your rooms from any part of the world. However, most internet-savvy people are cognizant and apprehensive of a potential data breach.

Keeping this issue in mind, the major search engine Google has come up with a significant update for the users of Chrome. Websites having SSL certificates will be marked as secured. This update is significant for all sites, but for a website collecting sensitive data, such as credit card information, passwords or personal data. 
 
If you don't have an up-to-date SSL certificate on your hotel site, then it may impact your bookings. Google Chrome will display a 'not secure' status in the address bar. It will be a warning for guests that your website is not safe for browsing. As the result, it may reduce inquiries, traffic and potentially drop online bookings. 
 
What is an SSL Certificate – Exactly? 
 
SSL (or Secure Socket Layer) is a kind of security protocol which encrypts the data which is being sent between server and computer. The information can be the user's password, credit card details, email or home address. With this certificate, you can make your website 100 percent secured and ensure your customers that your website is secured. Just by checking the browser's address bar your customers will know that your site has an up-to-date SSL certificate. 
 
But how to make sure that a site is fully secured? If a site is secured with an SSL certificate, the Chrome browser will show a green padlock icon in the address bar. However, if it shows a red padlock icon, it means that you have a broken or outdated certificate. What's more, an info icon will be displayed, if there is no certificate on the website. 
 
Significance of Having an SSL Certificate
 
By having this certificate, the website owner can avail a host of benefits:
 
Get higher ranking of your website in search engines
Drive uninterrupted traffic to the site
Give great satisfaction to your customers
Enjoy more online bookings
Earn higher revenue
 
Where to Get an SSL Certificate? 
 
Presently, there are hosting providers available all over the world to help webmasters obtain an SSL certificate. So, if you don't have SSL setup yet, you should approach a hosting provider. To obtain the certificate, you will pay an annual fee. Once you pay the fees, the issuing authority will verify your business identity. The first step is to approach a trusted hosting provider. 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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