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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Obtain an Updated SSL Certificate to Boost Your Website's Traffic

09/12/2018
The competition between hotels and the OTAs has never been higher. Travelers prefer to book their stays through online as it is a convenient way of booking. That's why, it becomes very crucial for every hotel owner to own a website. By owning a site, you can encourage tourists to book your rooms from any part of the world. However, most internet-savvy people are cognizant and apprehensive of a potential data breach.

Keeping this issue in mind, the major search engine Google has come up with a significant update for the users of Chrome. Websites having SSL certificates will be marked as secured. This update is significant for all sites, but for a website collecting sensitive data, such as credit card information, passwords or personal data. 
 
If you don't have an up-to-date SSL certificate on your hotel site, then it may impact your bookings. Google Chrome will display a 'not secure' status in the address bar. It will be a warning for guests that your website is not safe for browsing. As the result, it may reduce inquiries, traffic and potentially drop online bookings. 
 
What is an SSL Certificate – Exactly? 
 
SSL (or Secure Socket Layer) is a kind of security protocol which encrypts the data which is being sent between server and computer. The information can be the user's password, credit card details, email or home address. With this certificate, you can make your website 100 percent secured and ensure your customers that your website is secured. Just by checking the browser's address bar your customers will know that your site has an up-to-date SSL certificate. 
 
But how to make sure that a site is fully secured? If a site is secured with an SSL certificate, the Chrome browser will show a green padlock icon in the address bar. However, if it shows a red padlock icon, it means that you have a broken or outdated certificate. What's more, an info icon will be displayed, if there is no certificate on the website. 
 
Significance of Having an SSL Certificate
 
By having this certificate, the website owner can avail a host of benefits:
 
Get higher ranking of your website in search engines
Drive uninterrupted traffic to the site
Give great satisfaction to your customers
Enjoy more online bookings
Earn higher revenue
 
Where to Get an SSL Certificate? 
 
Presently, there are hosting providers available all over the world to help webmasters obtain an SSL certificate. So, if you don't have SSL setup yet, you should approach a hosting provider. To obtain the certificate, you will pay an annual fee. Once you pay the fees, the issuing authority will verify your business identity. The first step is to approach a trusted hosting provider. 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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