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Today I continue my series on enterprise system pitfalls and discuss the problem of over abstraction. Be sure to read my previous post which lays the foundation for this series.

Are we getting the economic return we should be with new technology innovation? In this article, I’m starting a series reflecting on common weaknesses in enterprise systems development, and am going to try to unpack as concisely as I can these pitfalls we fall into.  We’ll analyze why we stumble into these problems, our struggle recognizing the root causes, and the results.

HU talks with Bob Diachenko, the cybersecurity expert who discovered the breach, about steps hotels can take to prevent data incidents

A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.



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Obtain an Updated SSL Certificate to Boost Your Website's Traffic

09/12/2018
by Nimesh Dinubhai
The competition between hotels and the OTAs has never been higher. Travelers prefer to book their stays through online as it is a convenient way of booking. That's why, it becomes very crucial for every hotel owner to own a website. By owning a site, you can encourage tourists to book your rooms from any part of the world. However, most internet-savvy people are cognizant and apprehensive of a potential data breach.

Keeping this issue in mind, the major search engine Google has come up with a significant update for the users of Chrome. Websites having SSL certificates will be marked as secured. This update is significant for all sites, but for a website collecting sensitive data, such as credit card information, passwords or personal data. 
 
If you don't have an up-to-date SSL certificate on your hotel site, then it may impact your bookings. Google Chrome will display a 'not secure' status in the address bar. It will be a warning for guests that your website is not safe for browsing. As the result, it may reduce inquiries, traffic and potentially drop online bookings. 
 
What is an SSL Certificate – Exactly? 
 
SSL (or Secure Socket Layer) is a kind of security protocol which encrypts the data which is being sent between server and computer. The information can be the user's password, credit card details, email or home address. With this certificate, you can make your website 100 percent secured and ensure your customers that your website is secured. Just by checking the browser's address bar your customers will know that your site has an up-to-date SSL certificate. 
 
But how to make sure that a site is fully secured? If a site is secured with an SSL certificate, the Chrome browser will show a green padlock icon in the address bar. However, if it shows a red padlock icon, it means that you have a broken or outdated certificate. What's more, an info icon will be displayed, if there is no certificate on the website. 
 
Significance of Having an SSL Certificate
 
By having this certificate, the website owner can avail a host of benefits:
 
Get higher ranking of your website in search engines
Drive uninterrupted traffic to the site
Give great satisfaction to your customers
Enjoy more online bookings
Earn higher revenue
 
Where to Get an SSL Certificate? 
 
Presently, there are hosting providers available all over the world to help webmasters obtain an SSL certificate. So, if you don't have SSL setup yet, you should approach a hosting provider. To obtain the certificate, you will pay an annual fee. Once you pay the fees, the issuing authority will verify your business identity. The first step is to approach a trusted hosting provider. 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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