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The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.



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Obtain an Updated SSL Certificate to Boost Your Website's Traffic

09/12/2018
The competition between hotels and the OTAs has never been higher. Travelers prefer to book their stays through online as it is a convenient way of booking. That's why, it becomes very crucial for every hotel owner to own a website. By owning a site, you can encourage tourists to book your rooms from any part of the world. However, most internet-savvy people are cognizant and apprehensive of a potential data breach.

Keeping this issue in mind, the major search engine Google has come up with a significant update for the users of Chrome. Websites having SSL certificates will be marked as secured. This update is significant for all sites, but for a website collecting sensitive data, such as credit card information, passwords or personal data. 
 
If you don't have an up-to-date SSL certificate on your hotel site, then it may impact your bookings. Google Chrome will display a 'not secure' status in the address bar. It will be a warning for guests that your website is not safe for browsing. As the result, it may reduce inquiries, traffic and potentially drop online bookings. 
 
What is an SSL Certificate – Exactly? 
 
SSL (or Secure Socket Layer) is a kind of security protocol which encrypts the data which is being sent between server and computer. The information can be the user's password, credit card details, email or home address. With this certificate, you can make your website 100 percent secured and ensure your customers that your website is secured. Just by checking the browser's address bar your customers will know that your site has an up-to-date SSL certificate. 
 
But how to make sure that a site is fully secured? If a site is secured with an SSL certificate, the Chrome browser will show a green padlock icon in the address bar. However, if it shows a red padlock icon, it means that you have a broken or outdated certificate. What's more, an info icon will be displayed, if there is no certificate on the website. 
 
Significance of Having an SSL Certificate
 
By having this certificate, the website owner can avail a host of benefits:
 
Get higher ranking of your website in search engines
Drive uninterrupted traffic to the site
Give great satisfaction to your customers
Enjoy more online bookings
Earn higher revenue
 
Where to Get an SSL Certificate? 
 
Presently, there are hosting providers available all over the world to help webmasters obtain an SSL certificate. So, if you don't have SSL setup yet, you should approach a hosting provider. To obtain the certificate, you will pay an annual fee. Once you pay the fees, the issuing authority will verify your business identity. The first step is to approach a trusted hosting provider. 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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