As we prepare for hospitality's premier technology showcase, this issue of Hospitality Upgrade arrives at the perfect moment to highlight the innovations that will define the remainder of 2025. We're particularly thrilled about the numerous new partnerships we've forged this year—collaborations that will expand our reach and deepen our insights as we navigate the exciting months ahead.
Our feature article by Michael Goldrich, “Web3.0 to Web4.0 - Hospitality Enters its Smartest Era,” couldn't be more timely. As we navigate this technological evolution, Goldrich masterfully charts how smart technologies will revolutionize guest experiences and operational efficiencies. His insights offer a compelling roadmap for what lies ahead.
I'm particularly excited to present our special boutique lodging technology section, developed in partnership with the Boutique Luxury Lodging Association (BLLA). These intimate properties are often at the forefront of personalization and innovation, and our coverage explores how technology can enhance their unique appeal without sacrificing the human touch that defines the boutique experience. Don't miss our exclusive interview with Rodney Linville of Nobu Hospitality. His perspective on balancing luxury, security and technological advancement offers valuable lessons for properties of all sizes seeking to maintain brand integrity while evolving with guest expectations.
Our enduring partnership with HSMAI continues with four outstanding marketing and revenue strategy articles. Kelly McGuire's “Dispelling Three Myths about Distribution” challenges conventional wisdom and offers fresh perspectives on channel management.
Meanwhile, Jennifer Hill's “Navigating Headwinds: Future-proofing Hotel Strategy” provides practical guidance for maintaining momentum despite economic uncertainties. The spirit of collaboration that defines hospitality was on full display at our recent industry events. The Executive Vendor Summit in Louisville and the CIO Summit EMEA in Barcelona both demonstrated this idea-sharing. If you weren't able to join us, please take a moment to review the coverage and photos in this issue—and consider joining us next time.
On a somber note, we acknowledge the sudden passing of our dear industry friend, Jason Smith. His contributions to hospitality technology and his warm presence at countless industry gatherings will be profoundly missed. Our community is diminished by his absence, but his legacy lives on in the connections he fostered and the efforts he championed.
As always, we at Hospitality Upgrade remain committed to bringing you the insights, relationships, and knowledge needed to thrive in this ever-evolving landscape.
Thank you for being part of our journey.
